We used Frase.io to research and draft 12 affiliate blog posts. Here is what the content briefs, SEO scoring, and AI writing actually deliver.
Frase.io is an SEO content research and writing platform. It connects to Google's search results for any keyword you choose, analyses the top-ranking pages, and builds a structured content brief — a document showing the headings, questions, topics, and word counts needed to compete in that search result.
It also includes an AI writing assistant that generates text inside the same editor. You research, outline, and draft all in one place without switching between Google Docs, SurferSEO, and a separate AI tool.
Frase is used by solo bloggers, content agencies, and SEO teams. Its core differentiator from pure AI writers like Jasper is that it grounds everything in real search data — not just language model probability.
Enter any keyword. Frase fetches the top 20 Google results and extracts their word counts, headings, topics, and questions. Shows you the content gap between what you plan to write and what is already ranking.
One-click brief generation: recommended word count, headings to include, PAA questions to answer, and related topics to cover. Export as a Google Doc or work directly in Frase's editor.
As you write, Frase scores your article against the top 20 results (0–100). The score reflects topic coverage, not keyword density — relevant for 2026's AI-era search algorithms.
Generate paragraphs, intros, FAQs, and section starters with AI. Works inside the same editor as your research. Useful for overcoming writer's block, not for generating the whole article.
Pulls "People Also Ask" and related questions from Google for your keyword. Great source of FAQ content and H3 subheadings that align with real user queries.
Pre-built workflows for blog posts, product reviews, pillar pages, and listicles. Each template sets the expected structure, giving beginners a starting scaffold before research fills in the details.
We used Frase to produce 12 affiliate posts over 8 weeks. The content brief feature is exactly as useful as advertised. For a keyword like "best AI tools for affiliate marketing", Frase pulled 20 competitor articles, extracted 47 relevant headings, and surfaced 23 PAA questions in about 90 seconds. Building that brief manually would have taken 45 minutes minimum. The optimisation score felt accurate — articles that scored above 65 before publishing ranked in the top 20 for their target keyword within 30 days in 7 out of 9 cases. What we didn't love: the AI writing quality on Frase is a step below ChatGPT in fluency. It reads competent but mechanical. We used it only for intro drafts and FAQ answers, editing everything before publishing. The Solo plan at $15/mo (4 articles) is too limited if you're publishing weekly. The jump to Basic at $45/mo is steep for a beginner but unavoidable at any real publishing cadence.
| Plan | Price | Articles / mo | Notes |
|---|---|---|---|
| Solo | $15/mo | 4 | Best for beginners testing the tool |
| Basic | $45/mo | 30 | For consistent bloggers (1+ post/week) |
| Team | $115/mo | Unlimited | 3 seats, team workflows |
| Pro add-on | $35/mo | — | Unlimited AI writing words on any plan |
The Solo plan is a real product, not a crippled trial — 4 articles/month is enough to test whether Frase improves your rankings before committing to Basic. If you're publishing more than once a week, go straight to Basic.
| Feature | Frase | Surfer SEO | Jasper |
|---|---|---|---|
| Content brief from SERP | ✓ Core feature | ✓ Core feature | ✗ |
| Optimisation score | ✓ Topic-based | ✓ NLP + density | ✗ |
| AI writing | ✓ Built-in | Limited | ✓ Best in class |
| Question research | ✓ | ✓ | ✗ |
| Starting price | $15/mo | $89/mo | $49/mo |
| Affiliate commission | 30% recurring | 25% recurring | 25% recurring |
Frase wins on price by a large margin. Surfer SEO has deeper NLP analysis and is worth the extra cost for high-stakes SEO campaigns. Jasper writes better prose but has no SEO research layer. For affiliate bloggers starting out, Frase at $15/mo is the right first choice.
Try the 5-day trial — build a content brief for one keyword and see how much faster your research gets.
Try Frase Free →Affiliate disclosure: Some links on this page are affiliate links. If you buy through them, I earn a commission at no extra cost to you. I only recommend tools I have tested and believe in.