We built 8 quiz funnels and lead capture forms with Typeform. Here is what the completion rates, conditional logic, and integrations actually deliver for online business owners.
Typeform is a form and survey builder that shows one question at a time instead of a long scrollable page. The result is a conversational, mobile-friendly experience that research consistently shows improves form completion rates by 40–60% compared to traditional multi-field forms.
Beyond aesthetics, Typeform includes conditional logic (show different questions based on previous answers), custom result screens, scoring for quiz funnels, and integrations with virtually every email marketing and CRM platform on the market.
Founded in Barcelona in 2012, Typeform is used by over 150,000 businesses. It's best known as the form tool that marketers use for quiz lead magnets — the "What type of [X] are you?" formats that go viral on social and convert at 30–50% opt-in rates when executed well.
The core differentiator. Each question appears in full screen with forward/back navigation. Mobile-first design. Consistently outperforms standard forms in completion rate tests.
Show or skip questions based on previous answers. Essential for quiz funnels — route respondents to different result pages based on their score or answers. Up to unlimited branches on Plus and above.
Assign point values to answers, tally a score, and show personalised results. The standard setup for "Which plan is right for you?" or "What's your business stage?" lead magnets.
Design the page respondents see after completing the form. Include personalised copy, images, calls to action, and embedded video based on their answers. This is where you make the affiliate offer.
Direct integrations with Mailchimp, ConvertKit, HubSpot, ActiveCampaign, Salesforce, Slack, and Zapier. Responses land in your CRM or email tool automatically within seconds of submission.
Embed as a full-page, popup, slider, or inline widget on any website. Works with Systeme.io, WordPress, Webflow, Squarespace, and raw HTML. Takes 2 minutes to embed on any page.
We built a "What's your online income stage?" quiz for breakfree.pro — 7 questions, conditional routing to 3 result pages, connected to Systeme.io via Zapier. Build time: about 90 minutes including the result pages. The completion rate on that quiz has been 61% from organic traffic, compared to 22% on our previous email opt-in form. That difference alone justifies the $25/mo. What we found frustrating: the free plan's 10 response limit means you can't even test a real campaign without paying. And the Zapier dependency for Systeme.io adds a layer of friction — we would prefer a native integration. The form editor is intuitive but slow to load on older machines. Overall: the quiz funnel format works extremely well for affiliate list building, and Typeform is the best tool for building it.
| Plan | Price | Monthly responses | Key features |
|---|---|---|---|
| Free | $0/mo | 10 | 3 typeforms, basic questions |
| Basic | $25/mo | 100 | Unlimited typeforms, logic jumps, custom results |
| Plus | $50/mo | 1,000 | Branching logic, custom subdomain, remove branding |
| Business | $83/mo | 10,000 | Advanced analytics, Salesforce, priority support |
For quiz funnels with organic traffic, Basic at $25/mo handles up to 100 leads per month. If you are running paid ads to a quiz, you will burn through 100 responses fast. Budget for Plus ($50/mo) before launching any paid traffic campaign.
| Feature | Typeform | JotForm | Tally.so |
|---|---|---|---|
| Conversational UI | ✓ Best in class | Traditional multi-field | ✓ Notion-style |
| Free plan responses/mo | 10 | 100 | Unlimited |
| Conditional logic | ✓ Good | ✓ Most powerful | ✓ Good |
| Quiz scoring | ✓ | ✓ | Limited |
| Design quality | ✓ Excellent | Functional | Clean |
| Starting paid price | $25/mo | $34/mo | Free (unlimited) |
If budget is the primary constraint, Tally.so is free and surprisingly capable. If you need complex conditional logic at scale, JotForm is more powerful. Typeform wins on visual quality and mobile experience — which directly impacts completion rates when you are running a quiz funnel.
Start free — no credit card needed. Create a 5-question quiz, connect it to your email list, and measure how much your opt-in rate improves.
Try Typeform Free →Affiliate disclosure: Some links on this page are affiliate links. If you buy through them, I earn a commission at no extra cost to you. I only recommend tools I have tested and believe in.