The all-in-one creator storefront that replaces Linktree, Gumroad, and your email tool — with zero commission on sales
Stan Store is a creator commerce platform built around the link-in-bio concept. Instead of a list of links (Linktree) or a separate product marketplace (Gumroad), Stan gives you a branded storefront that lives at your link-in-bio URL and handles the entire transaction — browsing, checkout, delivery, and email capture — without the visitor ever leaving.
It supports digital downloads, online courses, 1:1 bookings, memberships, and webinars. You set the price, Stan handles the payment processing (via Stripe) and content delivery. The platform charges a flat monthly fee and takes 0% of your sales — every dollar you earn is yours, minus Stripe's standard 2.9% + $0.30 processing fee.
This fee structure is the clearest way Stan differentiates itself from competitors. Gumroad takes 10% commission on the free plan (dropping to lower tiers at paid plans). Podia and Kajabi have higher monthly fees. Stan sits in a genuinely competitive price-to-value position for creators who are just starting to monetise.
The platform launched in 2021 and grew explosively through TikTok and Instagram creator word-of-mouth. By 2026 it processes hundreds of millions of dollars in creator sales annually. It's not a startup experiment — it's a mature platform.
Your Stan page is a fully branded storefront. You add products, set prices, upload cover images, write descriptions, and arrange the layout. Visitors land on it from your link-in-bio and can buy without leaving.
Upload any file — PDF, ZIP, Notion template, preset file. Set the price. Stan delivers it automatically on purchase. We tested with a $17 PDF and delivery was instant every time.
Create multi-module video courses hosted on Stan. Students access via a login. Interface is clean and mobile-friendly. Not as feature-rich as Kajabi, but sufficient for a 5–10 module product.
Connect your calendar and sell booking slots. Buyers pay through Stan's checkout, pick a time, and get a calendar invite. Useful for creators offering strategy calls or coaching.
Every Stan page includes a lead magnet tool — offer a free download in exchange for an email. Collected addresses go into Stan's built-in broadcast system. Not as powerful as Beehiiv, but functional for getting started.
Basic dashboard: visits, conversions, revenue, and product-level breakdowns. Sufficient for understanding what's working. Doesn't replace Google Analytics for deep funnel analysis.
We set up a Stan Store page and connected it as a link-in-bio for a test account over 30 days. Setup took about 2 hours: creating the branded page, uploading 3 digital products, writing descriptions, connecting Stripe for payments, and setting up a lead magnet freebie.
The first impression from visitors matters a lot in link-in-bio contexts — people tap your bio link expecting either a Linktree or nothing useful. Stan's storefront looks substantially more professional than a Linktree. >Products with cover images and clear pricing converted at roughly 3.2% of page visits< — higher than the 1.8% we achieved with the same products listed on a Gumroad profile page, though the traffic source and audience were slightly different so this isn't a controlled comparison.
The email lead magnet worked exactly as intended. We offered a free PDF in exchange for an email, promoted it in two reels over the period, and collected 214 email addresses without any paid promotion. Those addresses now live in Stan's broadcast system, which we've used to send two product announcements. Deliverability was good — open rates around 38%, which is healthy for a cold-ish list.
Course hosting worked fine for a 4-module course we tested. The student interface is simple and mobile-first. The builder for creating course content is less polished than Kajabi or Teachable — drag-and-drop between modules isn't ideal — but for a straightforward course under 10 modules it's sufficient.
Stan Store is genuinely good value for creators who bring their own audience. The 0% commission is the real differentiator — at $17/product, Gumroad takes $1.70 per sale on the free tier. With 50 sales a month, that's $85 saved versus the $29 Stan Store plan. The maths works quickly. The limitations are real too: no marketplace discovery means you need an audience before Stan adds value, and the course builder is functional but not impressive. For a creator who has an Instagram or TikTok presence and wants the cleanest monetisation path from content to sale, Stan Store is the tool I'd set up first.
| Plan | Price | Transaction fee | Key features |
|---|---|---|---|
| Creator | $29 / month | 0% | Storefront, digital downloads, courses, bookings, email list, lead magnets |
| Creator Pro | $99 / month | 0% | Everything + memberships, affiliate programme, advanced analytics, custom domain |
Both plans include a 14-day free trial. Stripe's standard payment processing fee (2.9% + $0.30 per transaction) applies to all sales — this is unavoidable regardless of platform and is not a Stan margin. For most solo creators, the Creator plan at $29/month is sufficient. Upgrade to Creator Pro when you need a membership product or want to run your own affiliate programme.
| Tool | Commission | Courses | Discovery | Price | |
|---|---|---|---|---|---|
| Stan Store | 0% | Yes | Built-in | No marketplace | $29 / month |
| Gumroad | 10% (free) / 0% ($10/month) | Basic | No | Yes | Free / $10/month |
| Podia | 0% | Yes | Built-in | No | $33 / month |
| Kajabi | 0% | Advanced | Advanced | No | $149 / month |
| Beacons | 9% (free) / 0% ($10/month) | No | Basic | No | Free / $10/month |
Gumroad is the main comparison point. At $10/month Gumroad's fee drops to 0% too, making it competitive with Stan on cost. Gumroad wins on marketplace discovery and a longer track record. Stan wins on the link-in-bio storefront design, built-in email, and course hosting. Podia is the closest feature match and slightly cheaper at $33/month. Kajabi is the full-featured option for serious course creators at 5x the price. Stan sits in the right spot for creators who want more than Gumroad but less complexity and cost than Kajabi.
0% commission. No credit card for trial. Replace Linktree, Gumroad, and your email tool with one platform built for creators.
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